What are digital marketing tools
Before throwing all these buzz words your way, let’s answer some questions. Like “what are digital marketing tools” and “why should you use them?”
Digital marketing tools help you think up, set up, launch, and measure your marketing campaigns.
Any brand promotion aiming to connect with an audience using digital communication is considered digital marketing. In short: if a marketing campaign uses digital communication, it’s considered digital marketing.
With technology developing rapidly, the amount of ways to digitally market your product or service follows suit. There are countless useful marketing tools to reach an audience worldwide, from social media to SEO. At the same time, this is the problem. Who has the time to keep up with it all?
Especially if you’re a small business or an entrepreneur without a sizable marketing team, you need all the digital help you can get.
Since this article is about saving you time, we’ve laid the groundwork and found the best digital marketing tools. No endless lists of incredibly similar services, just two platforms for the most popular marketing tools in digital marketing.
Instead of going on a research spree to find out what is the best email marketing tool, the answers are mere scrolls away. Let’s dive in!
Social media is an integral part of digital marketing. It allows you to publish engaging content to connect with a broad audience. You can reach staggering numbers within seconds of posting, and with the data most platforms show you, you’ll have a nifty overview of your campaign’s results.
Between creating a content strategy, creating the actual content, engaging with your audience, and finding content to repost, that’s a full-time job.
Looking for an affordable solution to effortlessly manage your social media? These platforms will help you nail your content strategies and connect with an even bigger audience without wasting your valuable time!
Twitter, Facebook, LinkedIn, Instagram, TikTok. And that’s just from the top of my head. Are you still bouncing between platforms, typing in your captions manually? HootSuite is here to make your life easier.
This social media management platform allows you to simultaneously schedule all of your posts in one place. HootSuite is packed with handy features, such as a calendar, a real-time effectiveness tracker, and customizable streams to help you stay on top of trends.
You can review what works and more importantly; what doesn’t. This way you’ll be able to strategically plan and post your content to maximize engagement.
HootSuite offers a limited plan for free to get a feeling for the platform and use its basic features. If you want more, you can opt for a paid subscription-based plan, starting at $49 per month.
Are you still grinding all day to create stunning and unique content to fill your social media feeds with? Although unique content is incredibly valuable, so is sharing content from others. It will create a more nuanced feed with content for your audience to consume.
Finding high-quality content relevant to your business and your audience is like finding a needle in a haystack. Or is it? Not if you get an ally involved like Quuu, one of the top digital marketing tools to find the best content there is.
Quuu is a hub filled with high-quality content sourced by their A.I. curation genius, Robin. Choose from 500 interest categories for each social media profile, and receive up to 6 suggestions per profile per day.
Instead of endlessly scrolling through Google results, you’ll have a wealth of curated content at your fingertips. The content Quuu picks is share-worthy since it is checked for quality and has a proven track record of engagement. Integrate with a planner like HootSuite, and it’s smooth-sailing ahead!
Quuu has a free plan, a Pro plan ($5 per month), and a Business plan ($15.83 per month).
With a staggering user base of over 4.5 billion, email is a marketing channel you shouldn’t neglect. Especially considering it has the highest ROI of all marketing channels. You’ll get $36 in return on average for every dollar spent on email marketing.
Instead of pondering whether you should spend time on email campaigns, you should ask yourself, “what is the best email marketing tool” and get to it already. Here are two good marketing tools to send out effective email campaigns in a flash.
MailChimp is a one-stop shop to start sending out striking email campaigns. It’s as straightforward as it can get so that even rookies can get in on the perks of effective email marketing.
MailChimp has a lot to offer, like a drag-and-drop platform to design your newsletter, nitty-gritty statistics, and a sign-up form generator.
Not only is MailChimp easy to use, but it’s also genuinely user-friendly. There are numerous resources for you to use, and every step of the way, you’ll find cues and tips to guide you.
You can have stunning personalized email campaigns, but if they land directly in spam, you will spend all of your efforts in vain. That’s where MailGenius comes in to help.
With MailGenius, you can check whether your emails land in that dreaded spam box for free. Opt for their monitoring plan if you want to pull out all the stops. They will monitor your domains and give you handy reports every week, showing how your emails perform.
Additionally, you can schedule consultancy sessions to have actual human beings help you get your spam rate to 0% and increase opens and clicks.
Search Engine Optimization, SEO in short, is where it’s at in the digital marketing world. Optimizing your website for search engines is one of the most effective marketing tools to boost your digital growth. It will help you get more visibility, which inevitably leads to more visitors and conversions.
It’s a crucial tool to use but not an easy one. Where you can start your email marketing campaign by simply dragging and dropping away, SEO is a bit more complex than that. Luckily, there are numerous marketing tools out there that can start you off on the right foot.
SEMrush is one of the best digital marketing tools for improving your SEO strategies. It’s an all-in-one platform that offers a deep dive into the world of SEO, whether you want to spy on your competitors, find the best keywords, or run an in-depth website audit.
The platform comes with a staggering list of possibilities, which can be overwhelming when you’re just dipping your toes into the ocean of SEO. That’s where the Semrush Academy comes in. You’ll find endless courses, from an SEO crash course of an hour to a class on performing an advanced competitor analysis.
The Pro plan starts at $99.95 per month if you pay annually, which isn’t cheap. You can also use a free account with limited options or begin with a 7-day free trial.
Would you rather spend your time on something else than learning the ropes of SEO? We don’t blame you; outsourcing is often the best solution to save time. Screaming Frog is an agency that has a dedicated team readily available to boost your SEO.
The agency is known worldwide for its crawler, a free-to-download program that does a technical audit of your website.
They also offer a log file analyzer, which you can download for free. This program helps you with invaluable insight into which of your pages search bots can crawl, identify slow pages and broken links, and give an overview to compare data.
Visitors assess the appeal of your website in as little as 50 milliseconds. The only way to wow visitors right off the bat is by using stunning design. The complex world of good graphic design and striking ad campaigns is not something you’ll easily learn yourself, so we highly recommend finding all the help you can get.
Hiring a graphic designer will set you back over $50,000 per year. For many businesses, that isn’t feasible. Don’t fret; there are other ways to get your hands on striking visuals without breaking the bank.
Canva is a straightforward design platform that lets you create anything you could dream up. Whether you need a new social media post or a banner for your newsletter, Canva has countless templates.
You can use limited options for free, but there’s also a Pro plan available starting from $12.99 per month. This gives you more choice regarding fonts, images, and templates.
Since Canva is pretty straightforward, it’s a widely used platform, which comes with one disadvantage. You risk having similar content as your competitors.
Having unique content comes with numerous benefits. You’ll increase the recognizability of your brand and establish trust with your audience, to name a few.
Canva is a fun platform for creating ordinary designs. However, if you’re looking for custom design to reel in potential customers, it’s better to leave it up to the professionals.
Do you want to get your hands on unique designs created for your brand without spending top dollar? ManyPixels is an affordable platform where you can request unlimited design.
With ManyPixels, you don’t have to worry about hiring professional designers. It comes with vetted and battle-tested designers who are ready to create.
The straightforward platform allows you to submit your design briefs and upload your brand’s assets. A designer will work on your request every business day, sending you an endless design stream. This way, you can quickly scale up your creative content production.
Communicate directly with your designer through the platform to provide feedback because endless revisions are also part of the deal. Invite your team to collaborate on projects to keep everyone involved.
Plans start from $549 monthly, a flat fee with no additional costs. You can save by paying quarterly (-10%) or yearly (-20%).
The final step of running your marketing operation smoothly is integration. Using all these different platforms gets much easier if you use a tool connecting them. Like a Swiss army knife for the best digital marketing tools.
Zapier is the solution to automate processes from different apps you use. HootSuite, MailChimp, SEMrush; over 5000 apps are automated with Zapier.
Especially if you’re using a variety of different marketing tools across the web, Zapier can help you save a lot of time by connecting them and automating their processes.
There are tons of pre-made workflows you can choose from, like automatically subscribing Facebook Lead Ads to your MailChimp campaign. Zapier also lets you set up your own flows. Just connect all of your apps and start building!
Asana provides your team with a toolbox to keep track of projects, campaigns, and tasks. It’s like a to-do list but on steroids.
You can seamlessly work together with your team on everything your company is currently handling. Create different dashboards, and integrate your favorite marketing tools such as social media; Asana is full of possibilities.
Keep oversight of all of your marketing campaigns and make sure you never miss a deadline again by efficiently organizing everything in Asana.
The free version is available for teams of up to 15 people and comes with simplified tools. Their premium plan starts at $10.99 per user per month when billed annually.
The ever-expanding world of digital marketing tools can feel like you’re constantly trying to play catch-up. Luckily, a lot of smart people developed nifty platforms so that it doesn’t have to be that way anymore.
It takes a bit of time to set everything up, as well as an initial investment. But if you compare the subscription costs of most platforms with annual salaries, it would only make sense to opt for platforms first. Once they skyrocket your business toward success, you can always think about increasing headcount!